How Today’s Everything Buyers Are Forcing Brands to Shape Up (Or Ship Out)
NEW BRUNSWICK, NEW JERSEY, UNITED STATES, March 31, 2020 /EINPresswire.com/ -- There is nobody more discerning in modern history than the millennial buyer.
Call him what you will, but today’s late 20’s to early 40s aged buyer is deliberate bordering on the fickle, and it shows. Research shows that more than 63% of purchases made online are made based on user-generated content, ranging from Amazon reviews to unboxing videos on YouTube.
But as the social media takeover gets a new kind of foothold, consumers are exercising an even more potent buyer right: the right to take sales from the companies who don’t give a crap.
The Buyers With the Heart On Their Sleeve
Boomers and Gen-Xers may lament the studious tastes of their generational successors, but the fact is that these buyers are about to make up the majority of the nation’s economic might.
In 2018, millennials were projected to overtake Gen-Xers as the carriers for the single largest buying power in the United States, with an estimated $200 billion in collective annual spending.
But this generation spends its money unlike any other, and if there’s one thing the data shows, it’s that the economic constraints of the highest cost of living in decades hasn’t phased them — they’re living frugally, and still putting their money into purchases from ethical brands.
On average, most millennials spend their time and money in places and experiential purchases that are value aligned, meaning they’re willing (and able) to spend more money on things like organic produce, whereas they might save money by cohabitating with friends or family members.
In most cases, what’s most remarkable about this generation is that they’re 75% more likely to buy from a company whose values align with their own.
Millennials are putting their money where their mouth is, and their mouth is fed up with unsustainable business models that take endlessly from the environment.
Greenwashing Is a Bust
About five years ago, marketing terms like ‘natural’ and ‘green’ would fly enough to give companies a spike in interest for conscientious buyers. Over time however, shoppers opened up to the idea that they were being manipulated, and the game got blown wide open.
It shows tremendous restraint on the part of the buyers to hold out and pay more for ethical brands. Now things like MadeSafe and GOTS-certified are the new standards in eco-validation, and buyers are more aware all the time of ways to identify the frauds and the fakes in the business.
The label-reading generation who elicited so many eyerolls in its early days is in its renaissance of making changes, and the effects are rippling out to wider profit margins in value-aligned industries not seen since the dawn of inflation.
Brands are capitalizing on the response in the best way — by greening their businesses, and creating conscious enterprises that operate as a force for good.
It’s Supply and Demand, Baby
For small companies like White Lotus Home, an eco-friendly bedding supplier, the change is hardly a shocker.
“Today’s businesses have to adapt to the “organic” change and understand that Millennials, and even some Gen Xers, read labels and do their homework before shopping. They’re changing many industries,” says President Marlon Pando.
The homegrown New Jersey based company has just celebrated one of its latest in ethical manufacturing achievements: becoming GOTS certified.
At White Lotus Home, integrity has been key, word of mouth is responsible for over 70% of our business and becoming GOTS was the best next step.”
In 2018, a whopping 85% of purpose-driven brands saw positive revenue growth, compared to the 42% of non-purpose driven brands who saw a DROP in revenue.
The numbers speak for themselves: positive changes might exist in the hands of conscious enterprises like White Lotus Home.
White Lotus Home is a sustainable bedding manufacturer selling mattresses, duvets, pillows, sheets, and more online and in-store at their New Jersey showroom location. They’re committed to producing clean, hypoallergenic environmental change, one mattress at a time.
It’s hard to believe what we are all experiencing, sending prayers your way 🙏.
Our White Lotus Home family extends prayers and warm wishes to you and your families during this difficult time.
Here is more about the extra steps we are taking to service our customers.
We are following the guidance of global health experts at WHO and U.S. CDC on preventing the spread of the COVID-19 virus including the following:
Any employee that shows any signs of illness, is asked to please go home. We are working on offering more paid days off as soon as we get new financial assistance. Thankfully, none of our crew members has had to go home due to illness.
Our staff is following all the frequent hand washing protocols.
We are cleaning and disinfecting our entire facility daily, including but not limited to cleaning all door handles inside and out, bathrooms and kitchen, areas of handcrafting.
Every handcrafter and staff member is now working in their own separate rooms.
Once each product has been handcrafted, they are properly sealed in a bag (or paper wrapped if you prefer). For orders shipping via UPS, FedEx or USPS, the already sealed order is placed inside a brand new box.
In order to reduce exposure from the time your order is handmade in our NJ facility until the time it enters your home:
When your order arrives, you can remove and discard/recycle the box outside before you bring the bagged product(s) into your home.
We do all of our own Deliveries within 150 miles, but from now until further notice, we will not be able to enter your homes. Again, the products are delivered in a sealed bag, but we are adding a second bag or box so that when we deliver it, we/you can remove the outer bag, dispose/recycle it before bringing the mattress into your home.
Prefer for us to HOLD YOUR ORDER FOR FREE? We can keep your order in our private warehouse for up to 3 weeks for free, before you pick it up, we ship it or hand deliver it. There would be a $100 fee monthly thereafter.
Our customer service hours are 10 am to 5 pm EST Monday to Saturday, by calling 732-828-2111. Showroom is closed!
Need help selecting your next White Lotus Home product? Please consider these very informative YouTube videos and our Natural Blog.
Now that our children are going back to school, it may be a good time for the rest of us to learn more about Safer Sleep 😴.
Whether you are starting on your green living journey or have a Green MBA already, it is never too late to increase your awareness on the many factors traditional mattresses, pillows and bedding can cause our children’s health.
For this reason, we are giving away 2 FREE mattresses soon!
Your bedding could be the main reason you are not resting, recovering or healing as best as possible. Please read this link for over 100 reasons why some of our own customers feel they need or needed to replace their mattresses and why we decided to give away 10 mattress absolutely free last year.
We do not mean to frighten you, but over and over we are asked to expand on what we have learned from all the many clients we have helped find a Safer Sleep, in close to 4 decades. The best time to change is now, please do not wait until something goes wrong, there are dozens of chemicals that unfortunately are legally allowed to be included in traditional mattresses, pillows, and bedding. It would be best to start from scratch, but we understand that is not always easily accessible.
However, know that changing the frequency you air out your bedding and how much sunlight you allow it to be exposed to, could help reduce or dissipate the odors and reactions these chemicals in standard bedding can be causing you.
We'll be offering a lot of special gifts during the next 12 days, but we want to know what YOU want. Is there something you've had your eye on for a while? Send an email to email@example.com with your White Lotus Home Christmas List. Santa just might bring you something special over the next 12 days...
Get $20 off a purchase of $50 or more with coupon code: 20OFF
Toxins and unwanted chemicals lie in more places than you might think, and when it comes to bedding and linens, the last thing you want is to sleep in residue all night long. Naturally laundering your linens and avoiding harsh chemicals benefits you and your local environment in a number of ways. If you're looking to clean up your laundry routine, here are some natural practices you might like to consider:
Use Vinegar and Wool Dryer Balls
Fabric softener and dryer sheets are perhaps one of the biggest offenders in conventional laundry practices. Quaternary ammonium compounds, called "quats" for short, are the chemical compounds found in liquid softeners and dryer sheets that make your clothes feel soft. The problem is that these compounds can trigger asthma and linger on the clothing you wear and linens you sleep in long after they've been removed from the dryer. That means you're carrying these chemicals with you all day and sleeping with them all night long. Combine quats with all the other fragrances, colors, and preservatives found in fabric softeners, and you've got yourself a wearable chemical cocktail that sticks to your clothes, pollutes the air in your home, and gets dumped right into your local water source with every wash.
The great news is that avoiding fabric softeners doesn't mean you have to wear stiff clothing or sleep in scratchy sheets. You can use vinegar in the washer and wool dryer balls instead to help soften your clothes and linens naturally. Wool contains a natural oil called lanolin that is released from its fibers when heated by your dryer. As an added bonus, if you want to naturally scent your clothing, just put a few drops of your favorite essential oils right onto your wool dryer balls before each cycle. Most wool dryer balls are about the size of a baseball and can be purchased online, or you can make them yourself by balling up and felting some 100% wool yarn.
Sun Your Stains Out
Chemical bleaches and stain removers might be effective at removing stains, but they are harmful for the environment, harsh to breathe in, and can damage your skin if you accidentally come into direct contact with them. Did you know that you can actually remove stains by drying your clothes and linens out in the sun? Even some of the most stubborn stains can be bleached out in a sunbath. The next time you have a rough morning and spill your coffee on your shirt, don't sweat it. Save yourself the cash, time, and hassle of dealing with stain removers by simply hanging your stained fabric outside in full sun after it's just come out of the washer. Usually, two to three hours will do the trick. Keep in mind that sun bleaching is often more effective when the fabric is wet, so even if you don't want to wash the whole thing, wet down the stained area before hanging your fabric out in the sun to get the best results from this all-natural, chemical-free, age-old stain removing method.
Consider Natural Laundry Detergents
Fortunately for conscious consumers, new all-natural laundry detergents are being added to the market all the time. You can find a small selection at almost any grocery store, and if you're someone who enjoys an occasional DIY project, you can even make natural laundry detergent yourself! There are all sorts of easy DIY laundry soap recipes online, so you can experiment as much or as little as you please to find whatever concoction works best for you.
Want more info on how to keep your home cleaning routine simple and natural? Subscribe to our newsletter for weekly inspiration on living a greener lifestyle!
2017 was an organically great year for White Lotus Home and we hope the same for you, if not please tell us how we can help make your dreams greener? Please leave your comments below.
Did you know if you leave a review on any order we will send you a $20 White Lotus Home coupon code valid towards a future order? To leave us a review and claim your $20 WLH dollars, just click on the REVIEW tab on the product you purchased on our website and make sure you leave your full name and email so we can confirm your order and send you a code.
PRICE ALERT! In 2018, our prices may change! While our cost of goods sold has gone up over the last 3 years, we have not changed our MSRP since 2015. Here it is! Tuesday started the last week, for you to get 2015 prices on your favorite organic and natural mattresses, pillows, sheets, toppers, and bedding.
White Lotus Home will like to thank you, "our loyal customers" once again! 70% of our business still comes from you telling your friends and family about us, so please keep spreading the word and Gracias :) !
Every household has at least one of these—but toxic manufacturing processes could be lowering your children’s grades and putting their health at risk.
NEW BRUNSWICK, NEW JERSEY, UNITED STATES, August 1, 2017 /EINPresswire.com/ -- Every child sleeps on a mattress. But not all mattresses are created equal. Most are made with toxic chemicals, and in some cases manufactured in foreign sweatshops with inadequate oversight.
And if that mattress exposes your child to those toxic chemicals, the risks not only include a range of avoidable illnesses from asthma to skin rashes and even to cancer but could also affect brain health.* Could your child’s grades improve with a safer mattress?
“No child should lose brain function or get sick from their bedding. When there are documented cases of mattress outgassing causing severe health issues, it only makes sense to switch to a safe, organic mattress,” said Marlon Pando, MBA, owner of White Lotus Home a pioneer in natural organic bedding founded in 1981.
White Lotus makes mattresses, pillows, bedding, furniture, and home décor by hand, in the USA, from natural organic materials such as wool, cotton, kapok, and even buckwheat hulls. White Lotus products are available at the company’s flagship store, 10 a.m. to 6 p.m. Tuesday through Saturday at 745 Joyce Kilmer Avenue, New Brunswick, NJ 09801, at selected quality bedding retailers around the country, and online with no-charge shipping anywhere in the US.
Pando is available for interviews: firstname.lastname@example.org, 732-843-4990
We believe that we can make a difference in the green and organic bedding industry by setting an example for others. We believe that quality and fair value are more important than low prices and a quick profit. We are opposed to the exploitation of the planet and all its inhabitants. Above all, our people, products and business practices are socially, politically and environmentally responsible.