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Picky Millennials Might Be Saving the Planet

How Today’s Everything Buyers Are Forcing Brands to Shape Up (Or Ship Out)

NEW BRUNSWICK, NEW JERSEY, UNITED STATES, March 31, 2020 /EINPresswire.com/ -- There is nobody more discerning in modern history than the millennial buyer.

Call him what you will, but today’s late 20’s to early 40s aged buyer is deliberate bordering on the fickle, and it shows. Research shows that more than 63% of purchases made online are made based on user-generated content, ranging from Amazon reviews to unboxing videos on YouTube.

But as the social media takeover gets a new kind of foothold, consumers are exercising an even more potent buyer right: the right to take sales from the companies who don’t give a crap.

The Buyers With the Heart On Their Sleeve

Boomers and Gen-Xers may lament the studious tastes of their generational successors, but the fact is that these buyers are about to make up the majority of the nation’s economic might.

In 2018, millennials were projected to overtake Gen-Xers as the carriers for the single largest buying power in the United States, with an estimated $200 billion in collective annual spending.

But this generation spends its money unlike any other, and if there’s one thing the data shows, it’s that the economic constraints of the highest cost of living in decades hasn’t phased them — they’re living frugally, and still putting their money into purchases from ethical brands.

On average, most millennials spend their time and money in places and experiential purchases that are value aligned, meaning they’re willing (and able) to spend more money on things like organic produce, whereas they might save money by cohabitating with friends or family members.

In most cases, what’s most remarkable about this generation is that they’re 75% more likely to buy from a company whose values align with their own.

Millennials are putting their money where their mouth is, and their mouth is fed up with unsustainable business models that take endlessly from the environment.

Greenwashing Is a Bust

About five years ago, marketing terms like ‘natural’ and ‘green’ would fly enough to give companies a spike in interest for conscientious buyers. Over time however, shoppers opened up to the idea that they were being manipulated, and the game got blown wide open.

It shows tremendous restraint on the part of the buyers to hold out and pay more for ethical brands. Now things like MadeSafe and GOTS-certified are the new standards in eco-validation, and buyers are more aware all the time of ways to identify the frauds and the fakes in the business.

The label-reading generation who elicited so many eyerolls in its early days is in its renaissance of making changes, and the effects are rippling out to wider profit margins in value-aligned industries not seen since the dawn of inflation.

Brands are capitalizing on the response in the best way — by greening their businesses, and creating conscious enterprises that operate as a force for good.

It’s Supply and Demand, Baby

For small companies like White Lotus Home, an eco-friendly bedding supplier, the change is hardly a shocker.

“Today’s businesses have to adapt to the “organic” change and understand that Millennials, and even some Gen Xers, read labels and do their homework before shopping. They’re changing many industries,” says President Marlon Pando.

The homegrown New Jersey based company has just celebrated one of its latest in ethical manufacturing achievements: becoming GOTS certified.

“When I started working for White Lotus Home in 2006, it was good enough for customers to know that we were doing our best to be natural and organic, but now they look for proof beyond marketing, they need facts.

At White Lotus Home, integrity has been key, word of mouth is responsible for over 70% of our business and becoming GOTS was the best next step.”

In 2018, a whopping 85% of purpose-driven brands saw positive revenue growth, compared to the 42% of non-purpose driven brands who saw a DROP in revenue.

The numbers speak for themselves: positive changes might exist in the hands of conscious enterprises like White Lotus Home.

White Lotus Home is a sustainable bedding manufacturer selling mattresses, duvets, pillows, sheets, and more online and in-store at their New Jersey showroom location. They’re committed to producing clean, hypoallergenic environmental change, one mattress at a time.

Marlon Pando
White Lotus Home
7328282111
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NEW YEAR = NEW PRICES!

NEW YEAR = NEW PRICES!

PRICE ALERT! In 2018, our prices may change! While our cost of goods sold has gone up over the last 3 years, we have not changed our MSRP since 2015. Here it is! Tuesday started the last week, for you to get 2015 prices on your favorite organic and natural mattresses, pillows, sheets, toppers, and bedding. 

White Lotus Home will like to thank you, "our loyal customers" once again! 70% of our business still comes from you telling your friends and family about us, so please keep spreading the word and Gracias :) !

NEWS RELEASE - Earthfest White Lotus Home Anniversary Celebration

HIGHLAND PARK, NJ – White Lotus Home, a leading manufacturer and distributor of handmade organic bedding, announced activities marking the company’s 35th Anniversary Celebration. White Lotus Home, founded on Earth Day 1981, has always been based in New Jersey, where it manufactured all its USDA-Certified organic mattresses, pillows and bedding from pure wool, cotton and other natural products.  

On April 22nd, 2016, White Lotus Home will sponsor Earthfest, a celebration of Earth Day at its Highland Park factory and showroom to mark the company’s 35 years in business. “Everyday is Earth Day at White Lotus Home,” said Marlon Pando, White Lotus Home’s president.  “We’re a thrilled for so many years to share our passion for the health benefits that come from a Green lifestyle.  We’re proud to call New Jersey home.  We’ve been part of the community from the start.  That will never change.”

Earthfest, which is free and open to the public, is scheduled from 4 pm to 8 pm at Lotus Studio, an event space above the company’s showroom at 431 Raritan Ave, Highland Park, NJ.  The diverse gathering of political leaders, community organizers, local small businesses, artisans and green grocers. White Lotus artisans in Highland Park manufacture and sell housewares and bedding made from eco-friendly products free of toxic materials and fire retardants.  The products are sold by a network of 100 online resellers and retail outlets in the U.S. and Canada. The company also manufacturers Private Label products, which are resold by ultra-luxury and regional brands.

“As the Internet continues to make the world a smaller place to do business,” explained Elizabeth Pando-Nieves, White Lotus’s vice president who oversees Private Label and wholesale operations, “we can reach our customers in all of the Americans? and Canada and major cities in the world, particularly in the Caribbean, South and Central America.”

About White Lotus Home. 
White Lotus Home is a leading manufacturer and distributor of organic bedding dedicated to our customers, our employees and our planet. Founded in 1981, our company provides consumers with certified organic bedding created by hand from pure American-grown cotton, wool and other natural products. White Lotus Home is dedicated to educating consumers about indoor air quality and toxic chemicals in mattress foams, glues, and fire retardant substances.  Our showroom and fabrication plant in Highland Park, N.J., supplies a network of 100 online resellers and retail outlets in the U.S. and Canada.  White Lotus believes that quality and fair value are more important than low prices and a quick profit. We oppose the exploitation of the planet and its inhabitants.  Above all, our people, products and business practices are socially, politically and environmentally responsible.

 

MEDIA CONTACTS

Marlon Pando

President

White Lotus Home

marlon@whitelotushome.com

(732) 843-4990

George E. Jordan

Griot MediaWorks

george@griotpr.com

(201) 707-4906

TWO NEW VENDORS AT WHITE LOTUS HOME

Two New Vendors at White Lotus Home!

We are proud to announce that we now carry products from two new vendors here at White Lotus Home as part of our Green Home Market.

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Our Green Life Product Expo last we...

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About

We believe that we can make a difference in the green and organic bedding industry by setting an example for others. We believe that quality and fair value are more important than low prices and a quick profit. We are opposed to the exploitation of the planet and all its inhabitants. Above all, our people, products and business practices are socially, politically and environmentally responsible.