How Today’s Everything Buyers Are Forcing Brands to Shape Up (Or Ship Out)
NEW BRUNSWICK, NEW JERSEY, UNITED STATES, March 31, 2020 /EINPresswire.com/ -- There is nobody more discerning in modern history than the millennial buyer.
Call him what you will, but today’s late 20’s to early 40s aged buyer is deliberate bordering on the fickle, and it shows. Research shows that more than 63% of purchases made online are made based on user-generated content, ranging from Amazon reviews to unboxing videos on YouTube.
But as the social media takeover gets a new kind of foothold, consumers are exercising an even more potent buyer right: the right to take sales from the companies who don’t give a crap.
The Buyers With the Heart On Their Sleeve
Boomers and Gen-Xers may lament the studious tastes of their generational successors, but the fact is that these buyers are about to make up the majority of the nation’s economic might.
In 2018, millennials were projected to overtake Gen-Xers as the carriers for the single largest buying power in the United States, with an estimated $200 billion in collective annual spending.
But this generation spends its money unlike any other, and if there’s one thing the data shows, it’s that the economic constraints of the highest cost of living in decades hasn’t phased them — they’re living frugally, and still putting their money into purchases from ethical brands.
On average, most millennials spend their time and money in places and experiential purchases that are value aligned, meaning they’re willing (and able) to spend more money on things like organic produce, whereas they might save money by cohabitating with friends or family members.
In most cases, what’s most remarkable about this generation is that they’re 75% more likely to buy from a company whose values align with their own.
Millennials are putting their money where their mouth is, and their mouth is fed up with unsustainable business models that take endlessly from the environment.
Greenwashing Is a Bust
About five years ago, marketing terms like ‘natural’ and ‘green’ would fly enough to give companies a spike in interest for conscientious buyers. Over time however, shoppers opened up to the idea that they were being manipulated, and the game got blown wide open.
It shows tremendous restraint on the part of the buyers to hold out and pay more for ethical brands. Now things like MadeSafe and GOTS-certified are the new standards in eco-validation, and buyers are more aware all the time of ways to identify the frauds and the fakes in the business.
The label-reading generation who elicited so many eyerolls in its early days is in its renaissance of making changes, and the effects are rippling out to wider profit margins in value-aligned industries not seen since the dawn of inflation.
Brands are capitalizing on the response in the best way — by greening their businesses, and creating conscious enterprises that operate as a force for good.
It’s Supply and Demand, Baby
For small companies like White Lotus Home, an eco-friendly bedding supplier, the change is hardly a shocker.
“Today’s businesses have to adapt to the “organic” change and understand that Millennials, and even some Gen Xers, read labels and do their homework before shopping. They’re changing many industries,” says President Marlon Pando.
The homegrown New Jersey based company has just celebrated one of its latest in ethical manufacturing achievements: becoming GOTS certified.
At White Lotus Home, integrity has been key, word of mouth is responsible for over 70% of our business and becoming GOTS was the best next step.”
In 2018, a whopping 85% of purpose-driven brands saw positive revenue growth, compared to the 42% of non-purpose driven brands who saw a DROP in revenue.
The numbers speak for themselves: positive changes might exist in the hands of conscious enterprises like White Lotus Home.
White Lotus Home is a sustainable bedding manufacturer selling mattresses, duvets, pillows, sheets, and more online and in-store at their New Jersey showroom location. They’re committed to producing clean, hypoallergenic environmental change, one mattress at a time.
Each unique White Lotus Home Mattress is crafted one at a time with you in mind.
Not only do we offer free local delivery, we also pick up our fibers from our local resources.
We are here for you 7 days a week to discuss your specific needs and comfort level.We will walk you through the process to choosing the best feeling pillows to picking a mattress that meets the feel that you desire.
Email us at email@example.com or call us at 732-828-2111 or 877 426-3623.
White Lotus Home - US Manufacturers of Organic Cotton and Natural Mattresses, Pillows and Bedding
HIGHLAND PARK, NJ – An increasing number of consumers are concerned about indoor air quality and toxic chemicals in mattress foams, glues, and fire retardant substances.
Conventional mattresses typically contain petrochemicals, fire retardants, plastics or vinyl. This chemical cocktail is linked to a host of health maladies, such as allergies and respiratory problems. This is particularly so with crib mattresses.
Here are 10 reasons why you should sleep on an organic cotton filled mattress:
Organic mattresses are made with materials found in nature, resources that encourage sustainable farming throughout the world: cotton grown without pesticides and wool from sheep raised on chemical free farms.
Standard industry mattresses are made from man-made materials, most commonly derived from petrochemicals.
Petrochemicals are derived from oil.
Oil contains toxins.
Oil is not a renewable resource.
Oil is highly flammable.
Studies have raised concerns about the long-term health effects petrochemical bedding materials may have on humans.
If you sleep on a memory foam mattress, you're spending a third of your life sleeping on an oil-based product.
All mattresses sold in the U.S. have to meet the U.S. Fire Code burn test. Mattresses need to be treated so they don't ignite. However, the chemicals used to treat mattresses to make them flame proof are highly suspect.
Our skin absorbs toxins, our lungs breathe in airborne vapors. Do you really trust the mattress industry when they tell you it's safe to sleep on their materials?
White Lotus Home, a manufacturer of natural and organic cotton mattresses, bedding and pillows, handcrafts in the USA, a GOTS and USDA certified organic cotton filled mattress This mattress is only wrapped with a natural layer of pure wool, sourced in the USA, to provide the fire retardant qualities your mattress requires. Do you prefer no wool in your mattress? No problem, just supply a prescription from your primary care physician, stating you require a chemical free mattress and this mattress can be handcrafted for you with no wool wrapping. Do you prefer a firm mattress? Then the Organic Cotton and Wool Boulder Mattress may be your choice. It is handcrafted with extra layers of certified organic cotton and twice as many tuftings in comparison to White Lotus Homes’ standard mattresses to provide a firmer, supportive surface. You also have the option of no wool, by providing your doctor's note. This firm mattress is popular for those that have slept on mattresses while living in Japan and India. Visit their online store for links to videos on how they manufacture in the USA.
About White Lotus Home. White Lotus Home is a leading manufacturer and distributor of organic bedding dedicated to our customers, our employees and our planet. Founded in 1981, our company provides consumers with certified organic bedding created by hand from pure American-grown cotton, wool and other natural products. White Lotus Home is dedicated to educating consumers about indoor air quality and toxic chemicals in mattress foams, glues, and fire retardant substances. Our fabrication plant in Highland Park, N.J., supplies White Lotus stores in New Jersey, as well as a network of 100 online resellers, including Amazon.com, and retail outlets in the U.S. and Canada. White Lotus believes that quality and fair value are more important than low prices and a quick profit. We oppose the exploitation of the planet and its inhabitants. Above all, our people, products and business practices are socially, politically and environmentally responsible.
HIGHLAND PARK, NJ – White Lotus Home, a leading manufacturer and distributor of handmade organic bedding, announced activities marking the company’s 35th Anniversary Celebration. White Lotus Home, founded on Earth Day 1981, has always been based in New Jersey, where it manufactured all its USDA-Certified organic mattresses, pillows and bedding from pure wool, cotton and other natural products.
On April 22nd, 2016, White Lotus Home will sponsor Earthfest, a celebration of Earth Day at its Highland Park factory and showroom to mark the company’s 35 years in business. “Everyday is Earth Day at White Lotus Home,” said Marlon Pando, White Lotus Home’s president. “We’re a thrilled for so many years to share our passion for the health benefits that come from a Green lifestyle. We’re proud to call New Jersey home. We’ve been part of the community from the start. That will never change.”
Earthfest, which is free and open to the public, is scheduled from 4 pm to 8 pm at Lotus Studio, an event space above the company’s showroom at 431 Raritan Ave, Highland Park, NJ. The diverse gathering of political leaders, community organizers, local small businesses, artisans and green grocers. White Lotus artisans in Highland Park manufacture and sell housewares and bedding made from eco-friendly products free of toxic materials and fire retardants. The products are sold by a network of 100 online resellers and retail outlets in the U.S. and Canada. The company also manufacturers Private Label products, which are resold by ultra-luxury and regional brands.
“As the Internet continues to make the world a smaller place to do business,” explained Elizabeth Pando-Nieves, White Lotus’s vice president who oversees Private Label and wholesale operations, “we can reach our customers in all of the Americans? and Canada and major cities in the world, particularly in the Caribbean, South and Central America.”
About White Lotus Home. White Lotus Home is a leading manufacturer and distributor of organic bedding dedicated to our customers, our employees and our planet. Founded in 1981, our company provides consumers with certified organic bedding created by hand from pure American-grown cotton, wool and other natural products. White Lotus Home is dedicated to educating consumers about indoor air quality and toxic chemicals in mattress foams, glues, and fire retardant substances. Our showroom and fabrication plant in Highland Park, N.J., supplies a network of 100 online resellers and retail outlets in the U.S. and Canada. White Lotus believes that quality and fair value are more important than low prices and a quick profit. We oppose the exploitation of the planet and its inhabitants. Above all, our people, products and business practices are socially, politically and environmentally responsible.
Spread the word. Just talking about the environment with people who may not think about it that much is a good way to celebrate Earth Day. Talk to kids, co-workers, friends, neighbors and siblings about the environmental issues you care about most. Recycling? Energy conservation? Organic food choices? You get the idea.
Attend an Earth Day event. You’ll be introduced to new environmentally friendly products, eat locally grown food and chat with people who are making a difference.
Make a recycling plan. Know what you can and can’t recycle, and start separating out recyclable goods!
Cook a special Earth Day meal. Invite friends and family over for menu that uses locally produced vegetables, fruit and other produce. Consider a totally organic meal. If you still would like meat, look for locally produced, organic meat.
Fix a leaky faucets. Drip, drip, drip. You’ve put off repairing that leaky faucet project for some time now. Only 1 percent of Earth’s water is drinkable, and our supply is endangered. Use Earth Day as motivation to stop wasting water and fix those leaks.
Carpool. Taking cars off the road is one of the best ways to combat climate change. Find people in your neighborhood to share the daily commute, or find a ride-sharing partner online.
Skip the bottled water. Bottled water consumes huge amounts of fossil fuels to produce and transport, and most of those recyclable water bottles end up in landfills. Get yourself a refillable and permanent water bottle to carry with you. Save money, and the environment, too.
Organize a community cleanup. Get a group together to clean up your local park, schoolyard or beach.
Write your elected representatives. Reaching out to elected officials to voice your concerns about local environmental issues. Letter-writing is one of the best ways to have your voice heard.
Go carless! Walk, ride a bike or use public transportation. Leave the car at home. Plus, its great exercise!
Share Earth Day with children. Help children use recycled products to make art projects. Talk with them about Green living and the importance of preserving Mother Earth.
What do you do to help SAVE THE EARTH? Leave your comments below.
Last year, White Lotus Home announced our first ever 1K Organic bedding giveaway, and the responses
were incredible. We were so moved by the stories we got from all across America, and we were happy
to offer Heather Cornbleth and her family $1,000 worth of White Lotus Home bucks to spend any way
she wished. Heather ordered two mattresses and a pillow from us, and we were so happy to be able to
help her out. Heather was happy, too!
We believe that we can make a difference in the green and organic bedding industry by setting an example for others. We believe that quality and fair value are more important than low prices and a quick profit. We are opposed to the exploitation of the planet and all its inhabitants. Above all, our people, products and business practices are socially, politically and environmentally responsible.