As a continuation of the Mattress Pros & Cons! We would appreciate it if you share your own personal Mattress experience below!
It is where cotton gets its degree, GOTS-certified organic cotton is held to the highest standards for health and sustainability. The core of most of our mattress options are hand made of endless fluffy layers of 100% pesticide-free US-grown GOTS Certified organic cotton raised sustainably, from our farms to your bed. Pesticide and insecticide-free, 100% natural and biodegradable, safe for sensitive skin, firm, yet soft, consumes 91% less water to grow than regular cotton, and protects farmers from pesticide exposure.
What is Green Cotton?
A more affordable option to our organic cotton, our conventionally grown Green Cotton is grown in the United States — it just isn’t certified organic. This more affordable material is slightly firmer than organic cotton, but the real beauty is in what it doesn’t have: NO dyes, NO perfumes & NO flame retardants. Grown by farmers right here in the US, Green Cotton is a fabulous cost-saving material that doesn’t put you in contact with harmful chemicals typically found in cotton.
Contact us today 1-877-426-3623 or 732-828-2111
How Today’s Everything Buyers Are Forcing Brands to Shape Up (Or Ship Out)
NEW BRUNSWICK, NEW JERSEY, UNITED STATES, March 31, 2020 /EINPresswire.com/ -- There is nobody more discerning in modern history than the millennial buyer.
Call him what you will, but today’s late 20’s to early 40s aged buyer is deliberate bordering on the fickle, and it shows. Research shows that more than 63% of purchases made online are made based on user-generated content, ranging from Amazon reviews to unboxing videos on YouTube.
But as the social media takeover gets a new kind of foothold, consumers are exercising an even more potent buyer right: the right to take sales from the companies who don’t give a crap.
The Buyers With the Heart On Their Sleeve
Boomers and Gen-Xers may lament the studious tastes of their generational successors, but the fact is that these buyers are about to make up the majority of the nation’s economic might.
In 2018, millennials were projected to overtake Gen-Xers as the carriers for the single largest buying power in the United States, with an estimated $200 billion in collective annual spending.
But this generation spends its money unlike any other, and if there’s one thing the data shows, it’s that the economic constraints of the highest cost of living in decades hasn’t phased them — they’re living frugally, and still putting their money into purchases from ethical brands.
On average, most millennials spend their time and money in places and experiential purchases that are value aligned, meaning they’re willing (and able) to spend more money on things like organic produce, whereas they might save money by cohabitating with friends or family members.
In most cases, what’s most remarkable about this generation is that they’re 75% more likely to buy from a company whose values align with their own.
Millennials are putting their money where their mouth is, and their mouth is fed up with unsustainable business models that take endlessly from the environment.
Greenwashing Is a Bust
About five years ago, marketing terms like ‘natural’ and ‘green’ would fly enough to give companies a spike in interest for conscientious buyers. Over time however, shoppers opened up to the idea that they were being manipulated, and the game got blown wide open.
It shows tremendous restraint on the part of the buyers to hold out and pay more for ethical brands. Now things like MadeSafe and GOTS-certified are the new standards in eco-validation, and buyers are more aware all the time of ways to identify the frauds and the fakes in the business.
The label-reading generation who elicited so many eyerolls in its early days is in its renaissance of making changes, and the effects are rippling out to wider profit margins in value-aligned industries not seen since the dawn of inflation.
Brands are capitalizing on the response in the best way — by greening their businesses, and creating conscious enterprises that operate as a force for good.
It’s Supply and Demand, Baby
For small companies like White Lotus Home, an eco-friendly bedding supplier, the change is hardly a shocker.
“Today’s businesses have to adapt to the “organic” change and understand that Millennials, and even some Gen Xers, read labels and do their homework before shopping. They’re changing many industries,” says President Marlon Pando.
The homegrown New Jersey based company has just celebrated one of its latest in ethical manufacturing achievements: becoming GOTS certified.
“When I started working for White Lotus Home in 2006, it was good enough for customers to know that we were doing our best to be natural and organic, but now they look for proof beyond marketing, they need facts.
At White Lotus Home, integrity has been key, word of mouth is responsible for over 70% of our business and becoming GOTS was the best next step.”
In 2018, a whopping 85% of purpose-driven brands saw positive revenue growth, compared to the 42% of non-purpose driven brands who saw a DROP in revenue.
The numbers speak for themselves: positive changes might exist in the hands of conscious enterprises like White Lotus Home.
White Lotus Home is a sustainable bedding manufacturer selling mattresses, duvets, pillows, sheets, and more online and in-store at their New Jersey showroom location. They’re committed to producing clean, hypoallergenic environmental change, one mattress at a time.
White Lotus Home
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Now that our children are going back to school, it may be a good time for the rest of us to learn more about Safer Sleep 😴.
Whether you are starting on your green living journey or have a Green MBA already, it is never too late to increase your awareness on the many factors traditional mattresses, pillows and bedding can cause our children’s health.
For this reason, we are giving away 2 FREE mattresses soon!
After 38 years, White Lotus Home has heard almost everything on issues humans worldwide are faced with, by using the wrong mattress and sleeping on unsafe bedrooms and environments. Every once in a while we do learn new cases where traditional or even worse, pretentious products affect human’s health.
Your bedding could be the main reason you are not resting, recovering or healing as best as possible. Please read this link for over 100 reasons why some of our own customers feel they need or needed to replace their mattresses and why we decided to give away 10 mattress absolutely free last year.
We do not mean to frighten you, but over and over we are asked to expand on what we have learned from all the many clients we have helped find a Safer Sleep, in close to 4 decades. The best time to change is now, please do not wait until something goes wrong, there are dozens of chemicals that unfortunately are legally allowed to be included in traditional mattresses, pillows, and bedding. It would be best to start from scratch, but we understand that is not always easily accessible.
However, know that changing the frequency you air out your bedding and how much sunlight you allow it to be exposed to, could help reduce or dissipate the odors and reactions these chemicals in standard bedding can be causing you.
Replacing your topper or pillow top with a new Organic or Green Topper and some new organic sheets can also help dramatically.
Here is how we are going to help you meet the ABCs of a Safer Sleep!
A. Code SaferSleep will give you 30% off all Organic Mattresses, Pillows, Toppers, Sheets, and Stows until the end of the month, this Saturday. Need it Now?
B. For those that need a little more legroom: You can use our 50/50 program during this offer. Pay 50% now and the other 50% when its ready to ship (or until the end of November).
C. How to win one of the 2 FREE mattresses? All orders (no minimum) received from TODAY until the end of September will automatically be entered in this giveaway.
Please add a comment here, explaining why we should choose you.
- The 1st winner will be chosen on September 30th, they will win a Twin Size Mattress of choice (Over a $1,300 Value).
- The 2nd winner will be chosen on October 15th, and that family will win a Queen Size Mattress of choice (Over a $2,100 Value).
- Do not need a mattress and you win? You will get a White Lotus Home Coupon of the VALUE instead :)
In Bedrooms all over the USA, Americans Favor Craftsmanship & Natural Materials
White Lotus Home – Natural Mattress & Bedding Company
NEW BRUNSWICK, NJ –
Amid growing concern about hazardous chemicals in bedroom products, more Americans are questioning the safety of conventional bedding. For many parents-to-be, the choice of a crib mattress is just as important --- if not more so --- than the crib itself. Infants are particularly vulnerable to chemical exposure, as their bodily systems are still developing and they spend the largest portion of their day sleeping.
For over 36 years, White Lotus Home has worked to create the ultimate in healthy, earth-friendly, and comfortable sleep environments. Our GOTS- and USDA-certified Organic Cotton fiber and fabrics are all that we use to hand make organic bedding. Our mattresses, pillows and bedding are made differently from any others on the market. Each product is crafted by hand, one-at-a-time from raw, unprocessed fibers free of dyes, perfumes, formaldehyde, or other chemicals. Unlike conventional mattresses, pillows and bedding that can off-gas both initially and as they break down over time, White Lotus Home products promote a clean air quality and reduce chemical exposure in the bedroom.
Common fears? Exposure to a toxic stew of chemicals and possible carcinogens such as formaldehyde, benzene, acetone, and naphthalene, all of which can be toxic to the lungs, liver, thyroid, and nervous system. A group of environmental engineers in Texas and Finland sampled polyurethane foam and polyester foam padding from 20 new and old mattresses. The new mattresses emitted volatile organic compounds (VOC’s), which are also found in household cleaners. While the Environmental Protection Agency remains uncertain how volatile
organic compounds found in homes can affect residents' health, they maintain that the chronic toxicity and carcinogenicity of common VOC’s are directly correlated with overall indoor air quality.
What’s more, newer mattresses emit chemicals at a rate four times faster than old mattresses, according to researchers at University of Texas Cockrell School of Engineering and the VTT Technical Research Centre of Finland, thereby increasing exposure of toxins to the most vulnerable population. The application of body heat only increased the emissions.
Because concentrations of VOC’s were strongest in immediate breathing zone, infants who spend upwards of 50-60% of their days sleeping, inhale air at a significantly higher volume relative to body weight than adults, they experience over 10 times the inhalation exposure of adults.
"It's good to be alerted to the fact that mattresses are a significant source of chemicals in an infant's environment," said Chemist and indoor air quality expert Charles J. Weschler, adjunct professor of environmental and occupational medicine at Rutgers University.
By contrast, if one was to open a White Lotus Home Pure Cotton Dreamton Mattress, you would find only three ingredients: an interior of raw, unprocessed batting layers of GOTS- and USDA Organic cotton, a wrapping of virgin wool as a natural flame retardant and an outer layer of GOTS Organic Cotton Twill Fabric.
About White Lotus Home
White Lotus Home is a leading manufacturer and distributor of natural and pure bedding dedicated to our customers, our employees and our planet. Founded in 1981, our company provides consumers with mattresses, pillows and bedding created by hand from pure American-grown cotton, wool and other natural products. White Lotus Home is dedicated to educating consumers about indoor air quality and toxic chemicals found in mattresses. Our fabrication plant in New Brunswick, N.J., supplies White Lotus stores in New Jersey, as well as a network of 100 online retailers and retail outlets in the U.S. and Canada. White Lotus believes that quality and fair value are more important than low prices and a quick profit. We oppose the exploitation of the planet and its inhabitants. Above all, our people, products and business practices are socially, politically and environmentally responsible.
VP, White Lotus Home
White Lotus Home