Let’s pray that this is the beginning of the better half of 2020!
As a continuation of the Mattress Pros & Cons! We would appreciate it if you share your own personal Mattress experience HERE!
30% Off every Mattress type, from now until 6 pm EST on the 4th!
Use Code: PRO
First come first served, please do not wait. Thanks!
The Difference Between a Green & Organic White Lotus Home Mattress?
All Dreamton & Vegan Mattresses are available in the Green Cotton or Organic Cotton options. Green Cotton is like buying fruits from a local farm while Organic Cotton is like buying fruits from Whole Foods Market and the likes.
What is GOTS-Certified Organic Cotton?It iswhere cotton gets its degree, GOTS-certified organic cotton is held to the highest standards for health and sustainability. The core of most of our mattress options are hand made of endless fluffy layers of 100% pesticide-free US grown GOTS Certified organic cotton raised sustainably, from our farms to your bed. Pesticide and insecticide free, 100% natural and biodegradable, safe for sensitive skin, firm, yet soft, consumes 91% less water to grow than regular cotton and protects farmers from pesticide exposure.
What is Green Cotton? A more affordable option to our organic cotton, our conventionally grown Green Cotton is grown in the United States — it just isn’t certified organic. This more affordable material is slightly firmer than organic cotton, but the real beauty is in what it doesn’t have: NO dyes, NO perfumes & NO flame retardants. Grown by farmers right here in the US, Green Cotton is a fabulous cost-saving material that doesn’t put you in contact with harmful chemicals typically found in cotton.
30% Off every Mattress type, from now until 6 pm EST on the 4th!
Code PRO gives you 30% off NEW ORDERS of Mattresses. Can not be retroactively applied to past orders.This offer cannot be combined with any credits or codes. Valid towards new orders only. Not valid on furniture. Offer ends July 4 at 6PM EST.
How Today’s Everything Buyers Are Forcing Brands to Shape Up (Or Ship Out)
NEW BRUNSWICK, NEW JERSEY, UNITED STATES, March 31, 2020 /EINPresswire.com/ -- There is nobody more discerning in modern history than the millennial buyer.
Call him what you will, but today’s late 20’s to early 40s aged buyer is deliberate bordering on the fickle, and it shows. Research shows that more than 63% of purchases made online are made based on user-generated content, ranging from Amazon reviews to unboxing videos on YouTube.
But as the social media takeover gets a new kind of foothold, consumers are exercising an even more potent buyer right: the right to take sales from the companies who don’t give a crap.
The Buyers With the Heart On Their Sleeve
Boomers and Gen-Xers may lament the studious tastes of their generational successors, but the fact is that these buyers are about to make up the majority of the nation’s economic might.
In 2018, millennials were projected to overtake Gen-Xers as the carriers for the single largest buying power in the United States, with an estimated $200 billion in collective annual spending.
But this generation spends its money unlike any other, and if there’s one thing the data shows, it’s that the economic constraints of the highest cost of living in decades hasn’t phased them — they’re living frugally, and still putting their money into purchases from ethical brands.
On average, most millennials spend their time and money in places and experiential purchases that are value aligned, meaning they’re willing (and able) to spend more money on things like organic produce, whereas they might save money by cohabitating with friends or family members.
In most cases, what’s most remarkable about this generation is that they’re 75% more likely to buy from a company whose values align with their own.
Millennials are putting their money where their mouth is, and their mouth is fed up with unsustainable business models that take endlessly from the environment.
Greenwashing Is a Bust
About five years ago, marketing terms like ‘natural’ and ‘green’ would fly enough to give companies a spike in interest for conscientious buyers. Over time however, shoppers opened up to the idea that they were being manipulated, and the game got blown wide open.
It shows tremendous restraint on the part of the buyers to hold out and pay more for ethical brands. Now things like MadeSafe and GOTS-certified are the new standards in eco-validation, and buyers are more aware all the time of ways to identify the frauds and the fakes in the business.
The label-reading generation who elicited so many eyerolls in its early days is in its renaissance of making changes, and the effects are rippling out to wider profit margins in value-aligned industries not seen since the dawn of inflation.
Brands are capitalizing on the response in the best way — by greening their businesses, and creating conscious enterprises that operate as a force for good.
It’s Supply and Demand, Baby
For small companies like White Lotus Home, an eco-friendly bedding supplier, the change is hardly a shocker.
“Today’s businesses have to adapt to the “organic” change and understand that Millennials, and even some Gen Xers, read labels and do their homework before shopping. They’re changing many industries,” says President Marlon Pando.
The homegrown New Jersey based company has just celebrated one of its latest in ethical manufacturing achievements: becoming GOTS certified.
At White Lotus Home, integrity has been key, word of mouth is responsible for over 70% of our business and becoming GOTS was the best next step.”
In 2018, a whopping 85% of purpose-driven brands saw positive revenue growth, compared to the 42% of non-purpose driven brands who saw a DROP in revenue.
The numbers speak for themselves: positive changes might exist in the hands of conscious enterprises like White Lotus Home.
White Lotus Home is a sustainable bedding manufacturer selling mattresses, duvets, pillows, sheets, and more online and in-store at their New Jersey showroom location. They’re committed to producing clean, hypoallergenic environmental change, one mattress at a time.
Now that our children are going back to school, it may be a good time for the rest of us to learn more about Safer Sleep 😴.
Whether you are starting on your green living journey or have a Green MBA already, it is never too late to increase your awareness on the many factors traditional mattresses, pillows and bedding can cause our children’s health.
For this reason, we are giving away 2 FREE mattresses soon!
Your bedding could be the main reason you are not resting, recovering or healing as best as possible. Please read this link for over 100 reasons why some of our own customers feel they need or needed to replace their mattresses and why we decided to give away 10 mattress absolutely free last year.
We do not mean to frighten you, but over and over we are asked to expand on what we have learned from all the many clients we have helped find a Safer Sleep, in close to 4 decades. The best time to change is now, please do not wait until something goes wrong, there are dozens of chemicals that unfortunately are legally allowed to be included in traditional mattresses, pillows, and bedding. It would be best to start from scratch, but we understand that is not always easily accessible.
However, know that changing the frequency you air out your bedding and how much sunlight you allow it to be exposed to, could help reduce or dissipate the odors and reactions these chemicals in standard bedding can be causing you.
One of the most important functions of a home is to control the temperature of the air inside of it, right? We want our homes warm when it's cold outside, yet cool and comfortable when it's too hot outside. All that climate control means insulating our homes as best we can to keep all the warm or cool air inside when we want it there, but what else are we keeping inside at the same time?
There are loads of indoor air pollutants that are commonly found in modern-day homes, and while some may go unnoticed, others can have direct physical effects on your daily health and well being. It's important to be aware of potential indoor air pollutants because you could be facing them on a daily basis, and prolonged exposure could result in long-term health issues.
What Are Indoor Air Pollutants?
The U.S. Environmental Protection Agency's list of indoor air pollutant sources includes:
Fuel-burning combustion appliances (like gas stoves)
Building materials and furnishings like:
Deteriorated asbestos-containing insulation
Newly installed flooring, upholstery, or carpet
Cabinetry or furniture made of certain pressed wood products
Products for household cleaning and maintenance, personal care, or hobbies
Central heating and cooling systems and humidification devices
What Are Symptoms Caused by Indoor Air Pollutants?
Knowing whether or not you're experiencing health issues related to indoor air pollutants can be tricky since the symptoms often present themselves like the common cold. However, if you've noticed that you have recurring, continuous, or chronic symptoms, you may want to consider what pollutants are floating around your home since you’re more than likely encountering them on a daily basis. Common symptoms caused by indoor air pollutants can be:
Nose and Throat Irritation
How Can I Improve the Air Quality in My Home?
The first thing to consider when improving the air quality in your home is the type of climate that exists outside your home. For example, if you live in an area of the world where it rains a lot, excess moisture may be one of your greatest problems and perhaps the first one you'll want to tackle. However, there are other smaller, simpler steps anyone can take regardless of their location and climate. These factors are more related to the things we keep and use in our homes on a daily basis, which are more easily controlled and perhaps require less of a financial investment:
Take a good look at your cleaning products. Household cleaning and body products can contain harsh chemicals that are tough on our respiratory systems. Choosing gentler, more natural home cleaning and body products is an easy and great first step to take when working on improving your indoor air quality.
Let the outside air in. Most residential forced air heating and cooling systems do not bring outdoor air into the house mechanically at all. That means you are relying entirely on natural ventilation to rid your home of indoor air pollutants and bring in the fresh air. Any time the weather permits, open the windows and doors in your house to bring clean air in and send lingering unwanted air pollutants out.
Consider natural furniture. From sofas to mattresses to throw pillows and cushions, furniture is often made with petroleum-based foam products that release gases into your home. Avoiding off-gassing furniture can help keep your indoor air cleaner and more pleasant.
Keeping a clean, green home is a practice that takes time to master. Let us help you on your journey by subscribing to our newsletter! We’ll make sure to send you all the latest and greatest tips for living an eco-conscious lifestyle inside and out.
2017 was an organically great year for White Lotus Home and we hope the same for you, if not please tell us how we can help make your dreams greener? Please leave your comments below.
Did you know if you leave a review on any order we will send you a $20 White Lotus Home coupon code valid towards a future order? To leave us a review and claim your $20 WLH dollars, just click on the REVIEW tab on the product you purchased on our website and make sure you leave your full name and email so we can confirm your order and send you a code.
We believe that we can make a difference in the green and organic bedding industry by setting an example for others. We believe that quality and fair value are more important than low prices and a quick profit. We are opposed to the exploitation of the planet and all its inhabitants. Above all, our people, products and business practices are socially, politically and environmentally responsible.